Invite-only · Sep 3, 2026
The DTC Coffee Hour
1% Wins That Compound into 20% Growth
One live hour on Zoom with mid-market DTC operators trading plays that actually worked. No theory, no slide-dump. And the coffee is genuinely on us.
Sep 3, 2026 · Thursday
1PM ET · 12 CT · 11 MT · 10 PT · 6PM BST
Zoom · live session
Checking that your invite is legit? It is - this page is the event, hosted by Maestra.
What you were invited to
The offer, confirmed
$15
Starbucks card, on us
Sent to your inbox before the event. The coffee is genuinely on us, no strings.
~5
Operators on the mic
Each brings three field-tested plays - what actually moved their numbers, not theory.
1 hr
Live on Zoom
Cameras on, mics open, real networking. A room, not a broadcast.
Theme
1% wins that compound into 20% growth.
Who's in the room
Mid-market DTC & ecommerce, US, Canada & the UK. Kept small - around 50 live.
Format
Short talks: three plays each, then live Q&A.
When & where
Sep 3, 2026 · 1PM ET · live on Zoom.
How the hour runs
Not another slide-dump webinar
Cameras on, mics open, real names. You came to trade, not to lurk.
01
Coffee first
Your Starbucks card lands before we start, so show up caffeinated. That part is genuinely on us.
02
Seven operators, short sharp talks
Three field-tested plays apiece - practical moves you can run the same week, not stage theory.
03
Live Q&A after every talk
Ask, push back, compare notes. The mics stay open the whole way through.
04
Open networking to close
Real names, real faces, genuine back-and-forth. Nobody sits on mute and multitasks.
Who's speaking
Operators, not gurus
What moved their numbers, and open mics to ask them how - starting with the operators confirmed for Sep 3.
Global Director of Ecommerce · AeroPress
Yes, that AeroPress: actual coffee people at the coffee hour. Before that, DTC and marketplaces at Miele.
SVP, eCommerce & International Sales · Urban Armor Gear
Runs UAG's ecommerce across Shopify and Amazon. The brand's 2025: revenue +40%.
Marketing & Operations Director · Svaha USA
Ask her how one person running marketing and operations lifted total sales 26% YoY.
Lifecycle & Retention Marketing Manager · Selkirk Sport
Runs lifecycle and retention at Selkirk - before that, four years of email and SMS strategy at Tinuiti and years on Carhartt's digital team.
GTM Advisor for Ecommerce · PostPilot
Hundreds of Shopify stores have shown him their mobile and retention playbooks. He knows what repeats.
The Subscription Doc · Co-Founder, Subscription Prescription
Brands call him when the subscription program stops working. Hundreds rebuilt; one's AOV climbed 63%.
Former CEO, Moosejaw · Founder, Outsize Consulting
Repeat buyers 15X, then two owners: Walmart in 2017, Dick's in 2023.
After you say yes
The RSVP is one reply
No forms, no public signup. The list is built by hand, so here is the whole flow.
01
Reply yes to your invite
One word does it. We send a calendar invite with the Zoom link and every detail inside.
02
Your Starbucks card arrives
$15, before the event, no strings - funded and quietly checking its inbox.
03
Show up on Sep 3
One click from the calendar, coffee in hand. That is the entire commitment.
Who's behind it
The DTC Coffee Hour is hosted by Maestra - an all-in-one marketing platform for ecommerce (real-time CDP, email, SMS, site personalization, loyalty and product recs) paired with a forward-deployed marketer who builds the strategy with you and then executes it.
maestra.io ↗100+ brands
on the platform today
A marketer on every account
- strategy plus execution, not just software
10-20% revenue lift
- what brands typically see
Request an invite
Want in?
Already have an invite in your inbox? Just reply with a yes - that is the whole RSVP, and your seat, the calendar invite, and the Starbucks card follow. Got this link from a colleague? The guest list is hand-picked, but you can ask me directly. The list is one edit from final, and that edit is your reply.
Your host: Simon Semochkin, Head of Marketing at Maestra.
simon@maestra.io · Invite-only · Thursday, Sep 3, 2026